25jul11:30 am1:00 pmDouble-Digit Business Growth with Inclusion StrategiesApply Simple Strategies that Yield Another Stream of Profitable Growth11:30 am - 1:00 pm Event Category:Member Run EventEvent Topics | Tags:Member Run Event,Networking,People | CultureGET TICKETS HERE
A McKinsey research revealed that “companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective
A McKinsey research revealed that “companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians.”
As a business, sales or marketing professional, you can increase your profit margins by engaging with Asian markets.
Overcome the Common Misconceptions:
“I don’t know enough about sales, marketing and product design for the demographic who look, speak and think different than me!”
“The amount of time, energy and money I need to spend are overwhelming!”
“It is hard to find a reliable network to help me!”
With New Zealand’s Asian population becoming the second largest ethnic group, many business professionals aim to develop double digital growth in the Asian market.
However, they worry about products and services being rejected, or dealing with factors that are hard to control, changeable, conflicted, disruptive, and uncertain.
In this Workshop, Shelley Huang Will Show You:
- Why developing a new market is fun, creative and rewarding
- How to create a clear roadmap to success focusing on actions rather than ideas.
- How to succeed in Asian markets with strategies for growth, customer mapping, marketing communication, public relations, and trusted partnerships.
About Shelley Huang
Shelley Huang has helped over 300 New Zealand and Australian companies in cross-cultural partnership and strategy over the last 16 years, and some of her benchmarking projects has created 20-50% sales increases within 3 months, generated $NZ7million worth of advertising spend from 1200 media stories within 6 months, and established millions of investments through strategic partnership.
Renowned as an industry high-performer, Shelley was awarded the 2011 Deloitte Chinese Business Figures Award and was nominated as a finalist in the 2016 Women of Influence Award (Diversity Category).
Among hundreds of projects, Shelley has learnt what works and what doesn’t. That is what she will share with you. The key take away from the workshop for you are
GET CLARITY ON:
- Key to connect with culturally diverse customers
- Strategy to build customer connection in sales, marketing and product design
- Confidence in finding the right support for your business
The workshop is $100 value, but for July attendees it is FREE.
Spaces are limited.
Time: 11:30 am networking & 12 pm – 1 pm workshop
(Wednesday) 11:30 am - 1:00 pm